“BloomfieldSWAG” Online Apparel Store & Pop-Up Shops Launched

Bloomfield College in partnership with Fresh Collection, LLC has announced a new online apparel store at www.BloomfieldSWAG.com. A virtual launch took place on Tuesday, February 23, 2021.

The virtual launch event included an interview with the apparel custom designer Fresh Collection, LLC, a virtual fashion show featuring Bloomfield College students and staff, a pop-up shop, remarks from Bloomfield College President Marcheta P. Evans, Ph.D. and Vice President for Student Affairs & Community Relations Patrick Lamy, Ph.D., and a Black History Month tribute from Bloomfield College Student Government President Kyle Smith ’22.

“It’s very exciting to see the collaborative spirit of our students working closely with staff to create the virtual launch of Bloomfield College’s new online apparel store,” said Marcheta P. Evans, Ph.D., president of the College. “Our students are happy for the updated styles reflected in the new designs and fabrics.”

“One special feature of the new online store is that patrons can create their own unique designs, upload to the website and Fresh Collection will produce the apparel following approval and confirmation that all Bloomfield College branding protocols are incorporated,” said Terrance L. Bankston ’04, director for the Center for Student Leadership and Engagement & Special Programs.

According to Bankston, entrepreneurial opportunities will be available to students and a percentage of the proceeds from purchases will help fund student life initiatives including leadership development and service learning opportunities for Bloomfield College student leaders. “Fresh Collection is also offering alumni discounts on the website, and everyone receives free shipping with orders over $100,” he added.

Fresh Collection, LLC, is a local minority-owned and operated custom design and production brand.