Managerial Economics: Applications Of Microeconomics To Management
Description
Application of microeconomic principles to management decision-making. The concepts of production transformation and cost of output; sales or revenue side of production; demand for product under different market structures and the implications for selling price. Overall application of the above to management decision-making: breakeven analysis, maximization of net income, markup pricing, target return pricing, advertising, estimation of market demand curves, and other case studies.
Division
Business
Subject
Economics
Academic Level
Undergraduate
Credits
1.00 c.u.