Business (Industrial) Marketing

Course Section Number
BUS
356

Description

Application of marketing principles to industrial (Business-to-business) situations. Students will study the unique marketing situations found in non-consumer product, price, distribution and promotional decisions. Demand for industrial products will be studied. Intermediaries and distribution channels will be evaluated.

Division

Business

Subject

Business Administration

Academic Level

Undergraduate

© Bloomfield College 467 Franklin St. Bloomfield, NJ 07003 973-748-9000