Business (Industrial) Marketing

Course Section Number
BUS
356

Description

Application of marketing principles to industrial (Business-to-business) situations. Students will study the unique marketing situations found in non-consumer product, price, distribution and promotional decisions. Demand for industrial products will be studied. Intermediaries and distribution channels will be evaluated.

Division

Business

Subject

Business Administration

Academic Level

Undergraduate

Credits

1.00 c.u.

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