Business Administration - Marketing
Overview
When you major in Business Administration, you’ll be ready for today’s complex business environment and prepared to succeed at a corporation, a local business or as an entrepreneur. Our program has six concentrations: Economics, Finance, International Business Management, Management, Management Information Systems and Marketing.
Fast Facts
When you major in Business Administration, you’ll be ready for today’s complex business environment and prepared to succeed at a corporation, a local business or as an entrepreneur. Our program has six concentrations: Economics, Finance, International Business Management, Management, Management Information Systems and Marketing.
Students have interned at
When you major in Business Administration, you’ll be ready for today’s complex business environment and prepared to succeed at a corporation, a local business or as an entrepreneur. Our program has six concentrations: Economics, Finance, International Business Management, Management, Management Information Systems and Marketing.
You could be...
You could be ...
A chief business executive: Median pay $230,090 per year. Chief business executives devise strategies and policies to ensure that an organization meets its goals. They plan, direct and coordinate operational activities of companies and organizations.
A sales manager: Median pay $135,090 per year. Sales managers plan, direct or coordinate distribution of a product or service to the customer. They coordinate sales distribution by establishing sales territories, quotas and goals and establish training programs for sales representatives.
A financial analyst: Median pay $81,760 per year. Financial analysts provide guidance to businesses and individuals about money and investment decisions.
An information systems manager: Median pay $135,800 per year. Information systems managers plan, coordinate and direct computer-related activities in an organization. They help determine the information technology goals of an organization and are responsible for implementing computer systems to meet those goals.
Requirements
Business Administration - Marketing
Division
Program Type
Additional Information
Many courses have prerequisites which are listed in the course description. Please be sure that necessary prerequisites have been taken before enrolling in any course.
Roadmap
Business Administration - Marketing Recommended Series of Courses
AT BLOOMFIELD COLLEGE EACH COURSE UNIT IS EQUIVALENT TO 4 CREDITS, .5 COURSE UNIT IS EQUIVALENT TO 2 CREDITS.
TWO COURSE UNITS MUST BE WRITING INTENSIVE
** SELECT ONE COURSE UNIT FROM BUS 308, 333, or BUS 341
Courses
Faculty
- A.A.,Rockland Community College
- B.S.,State University of New York at Geneseo
- M.S.,Mercy College
- Ed.D.,Nova Southeastern University
Christie Cruse, EdD
Dr. Cruse holds an EdD in Organizational Leadership from Nova Southeastern University, an MS in Organizational Leadership from Mercy College, and a BA in Psychology from the State University of New York at Geneseo.
Dr. Christie Cruse joined the Business Department at Bloomfield College in the Fall of 2015. Prior to joining Bloomfield College, Dr. Cruse taught as an adjunct professor in the Business Department at the following institutions: Marist College, SUNY Cobleskill, Dominican College, SUNY Rockland Community College, and Thomas Edison State University. Courses taught include: Strategic Management, Ethics, and Management, Human Resource Management, Exploring Business and Management, Essentials of Management, Introduction to Business, Foundations of Leadership, and Perspectives on Education.
Dr. Cruse worked for the Walt Disney World Company for three years in the Guest Relations Department. The position focused on creating new and innovative programs to increase guest satisfaction. In addition, Dr. Cruse assisted in facilitating new cast member orientation which focused on the teaching of Disney’s culture, traditions, values, and mission.
Dr. Cruse's career included management positions at Dominican College and Rockland Community College. At Dominican College, she was responsible for overseeing the first-year program which included developing new programs and activities to increase retention. As the Director of Academic Success Centers at Rockland Community College, Dr. Cruse managed the Tutoring Center, Reading & Writing Center, and the Science Learning Center. In addition, she spearheaded the redesign of twenty-two high failure and withdrawal rate courses, revised curriculum, and developed and facilitated faculty training.
Dr. Cruse has presented at conferences in six different states on the topics of Management, Diversity & Ethics, Leadership, Decision-Making, Effective Communication, Motivation, Team Building, the First-Year Experience, and Academic Support Services. In September 2011, Dr. Cruse was chosen as a recipient of the Rockland County 40 Under 40 Award which recognizes 40 individuals under the age of 40 in Rockland County that have made a positive impact in the community and in their workplace.
Dr. Cruse volunteers at Make A Wish Foundation and the Leukemia and Lymphoma Society. In May 2008 and January 2010, Dr. Cruse served as a staff supervisor for the BRIDGES to the Dominican Republic Service Project. BRIDGES take groups of college students on a two-week service trip to the remote mountains of the Dominican Republic. Participants assist the rural community to improve their schools, homes, roads, and means of income.
- B.A.,City College of the City University of New York
- J.D.,St. John's University School of Law
- L.L.M.,New York University School of Law
- B.S.,University of Maryland
- M.S.,Central Michigan University
- D.B.A,University of Phoenix
- B.S.,Seton Hall University
- M.B.A.,Fairleigh Dickinson University
- A.S.,Passaic County Community College
- B.S.,Bloomfield College
- M.B.A.,Rutgers University
- B.A.,Upsala College
- M.B.A.;Centenary College
- B.S., M.B.A.,Montclair State University
- B.A.,Shippensburg University
- M.B.A.,University of New Hampshire
- M.S., Ph.D.,Rensselaer Polytechnic Institute
- B.S.,Case Institute of Technology
- M.B.A.,Harvard University
- B.A., M.A., Ph.D.,Fordham University
Anita Pasmantier, Ph.D.
Dr. Anita Pasmantier holds a B.A. in Economics and French, an M.A. in International Economics, and a Ph.D. in International Finance, all from Fordham University. Dr. Pasmantier’s dissertation was a study of the pricing of currency options, which she presented at the Financial Management Association (FMA) Conference. She has published several scholarly articles in peer-reviewed journals and continues to present her research at conferences.
In 2018, Dr. Pasmantier served as a Fulbright Scholar teaching Advanced Corporate Finance at Libera Università Internazionale degli Studi Sociali Guido Carli (LUISS University) in Rome, Italy for the spring semester.
Dr. Pasmantier was selected to be a Fulbright Specialist in June 2019 where she will remain on a roster for a three-year term and is eligible to be matched with a host institution’s project abroad.
Dr. Pasmantier began her career in the business world as the Manager of Foreign Exchange at the corporate headquarters for PepsiCo, a Fortune 50 company. After three years at PepsiCo, she accepted a position as the Manager of Foreign Exchange at the corporate headquarters for Sterling Drug Inc., a Fortune 200 company, where she worked for five years. During the years she was employed full time at both PepsiCo and Sterling Drug, Dr. Pasmantier worked on her Ph.D. degree at Fordham University.
After receiving her doctorate in 1988, she began her academic career by teaching one year as an Assistant Professor at her alma mater, Fordham University. The following year, she accepted a position at Seton Hall University where she taught for six years, after which she taught for two years at Fairleigh Dickinson University before taking time off to raise her daughter Daniella. In 2008, she became an Associate Professor of Finance at the Business Division of Bloomfield College, and in 2016, she was promoted to Professor of Finance.
Program Learning Goals (PLGs)
- Demonstrate professional skills, which include interpersonal skills, leadership skills, workplace etiquette, time and activity management, professional ethics and the ability to market yourself.
- Demonstrate an ability to examine, analyze, and interpret information in a business setting and apply qualitative and quantitative skills to solve problems.
- Demonstrate an ability to lead, participate and contribute in a team-oriented setting.
- Demonstrate an ability to effectively use technology to assist in problem-solving exercises.