Former Student Launches Social Media Business, Credits Bloomfield College

By Alicia Cook

Former Bloomfield College student, Nicole Williams, is the founder of Classy Branding Social Media Agency.

According to the website, Classy Branding is a lifestyle brand dedicated to teaching driven business leaders how to become a “social media wiz” by implementing helpful tips and tidbits proven to double your online social presence and increase sales.

“On a daily basis, I send over plan recommendations to clients, draft content calendars, reach out to media teams, and occasionally travel for client events,” said Williams. “Recently I attended the BlogHer16 event in Los Angeles, where I was able to connect with my favorite brands on a more personal level.”

Social media is a very powerful tool, allowing people and businesses all over the world to connect with one another intimately and instantaneously.

It is also an extremely visible platform. In a consumer marketplace, it’s imperative businesses establish a set of social media guidelines, unique branding, and invest in the training and education of employees who will post information to their public accounts.

Williams’ company helps both celebrities and businesses manage and customize their social media accounts.

“We offer authentic social media management paired with creative and organic strategies,” explained Williams. “At Classy Branding, we focus on building and engaging audiences, managing online reputations, while keeping direct communication through it all. We are more than just a marketing agency; we are a partner.”

Williams credits her time as a communications major at Bloomfield College for molding her career and helping her to get where she is today, both professionally and personally.

“I loved my time at Bloomfield College,” expressed Williams. “What sticks out to me the most are the professors and one-on-one attention I received. It was never hard to meet with faculty if I ever had a question. The College was very friendly and welcoming, always.”

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