A Bloomfield College student team recently ranked in the top 100 out of 2,425 teams worldwide in the Business Strategy Game (BSG), an interactive computer simulation currently used by 139 colleges/universities in 48 different countries including students in Bloomfield College’s Business Division capstone course taught by Professor of Marketing Dr. Ellen Powley.
To participate, students in teams of three assumed the roles of senior managers at competing athletic footwear companies making corporate decisions nine times during the semester. All aspects of the BSG parallel the functioning of the real-world athletic footwear market, thus allowing students to think rationally and logically making a variety of different business decisions under circumstances that mirror real-world competitive conditions.
“For the capstone course, students had to make strategic, competitive decisions related to operations, marketing and finance, and twice earned recognition in the top 100 worldwide BSG teams,” said Dr. Powley. “One weekly recognition was for three of four criteria and the second was for four of four criteria. Congratulations to Bloomfield’s student team for their hard work throughout the semester in making cumulative successful business decisions.”
During the nine-week worldwide BSG team competition, students make one business decision across four variables each week and the best-performing teams are honored as part of the Game. Of the seven Bloomfield College teams that participated in the fall 2020 semester, the same trio student team was honored during the week of Monday, November 30 through Sunday, December 6 and again during the week of Monday, December 7 through Sunday, December 13. The students were: Uniki Armstrong-Yisrael, Ashley Cunningham and Linda Thomas.